Welcome to another insightful episode of Personal Branding Unlocked, where hosts Josh Lawlor and Monica Walmsley dive deep into the world of legal expertise and personal branding. In today's episode, we are joined by James d’Apice, a seasoned commercial and litigation lawyer renowned for his unique approach to the legal world and the mastermind behind Gravamen. 

  What You’ll Learn: 

•   The journey of James d’Apice into the legal profession and the founding of Gravamen. 
• The significance of authenticity in building a personal brand. 
• Insights into the art of balancing rigorous legal practice with approachability. 
• The evolution of Gravamen and its niche in handling co-ownership disputes. 
• Strategies for effective personal branding and marketing in the legal industry. 

Episode Highlights: 

00:00 - Introduction and casual catch-up with Josh and Monica. 

04:15 - James d’Apice discusses his path into the legal profession and the origins of Gravamen. 

12:30 - The power of authenticity in personal branding and professional success. 

21:05 - James delves into the niche focus of Gravamen and its unique approach to legal disputes. 

33:50 - Marketing strategies and the importance of social media presence in the legal sector. 

47:10 - The future of Gravamen and James's vision for work-life balance. 

Quotable Moments: 

  James on personal branding: "Authenticity is the foundation of any successful personal brand. It's about being yourself in every aspect of your professional presentation." 

Monica on recruitment: "Understanding the industry from both sides provides a unique advantage in legal recruitment and personal branding consultancy." 

Resources Mentioned: 

Gravamen's website: https://gravamen.com.au/ 

Coffee and Case Notes video series by James d’Apice: 

https://www.instagram.com/coffeeandacasenote/ 

 https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=1466677013 

Connect with Us: 

Visit our website at www.personalbrandingunlocked.com.au for more episodes and resources to help you build your personal brand. Follow us on our social media channels to stay updated and engage with our community. 

Thank you for tuning in to Personal Branding Unlocked with Josh Lawlor and Monica Walmsley. Don’t forget to subscribe, rate, and leave us a review. Keep crafting your professional identity because you are the brand that speaks volumes. 

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