S03 #154 Drive ROI by Unlocking your Organisation's Creative Leadership | Barry van Zyl
Update: 2025-08-26
Description
Amplify creativity and resonance, and witness the profit in uncertain times.
In this episode, Carmen Murray sits down with Barry van Zyl — MBA Lead at Henley Business School Africa and former long-time drummer for Johnny Clegg — to explore how creativity can be measured, cultivated, and scaled inside organisations.
Barry shares how his journey from global stages as a musician to shaping future business leaders has given him a unique perspective on the rhythms of creativity and innovation. Together, we unpack:
- Return on Invested Creativity (ROIC): how organisations can measure and multiply the ROI of creativity.
- From Rhythm to Business: lessons from music and performance that fuel innovation in companies.
- The Myth of Creativity: everyone can create — creativity is not reserved for artists.
- Innovation as Reassembly: most breakthroughs come from recombining what already exists.
- Chaos as Catalyst: why leaders must lean into uncertainty to unlock growth.
- Collective Creativity: how teams, like choirs, can sync and harmonise at a deeper level.
Creativity is not a “nice-to-have.” When leaders invest in it, they don’t just spark innovation — they build resilient organisations ready for the future. website · podcast studio
In this episode, Carmen Murray sits down with Barry van Zyl — MBA Lead at Henley Business School Africa and former long-time drummer for Johnny Clegg — to explore how creativity can be measured, cultivated, and scaled inside organisations.
Barry shares how his journey from global stages as a musician to shaping future business leaders has given him a unique perspective on the rhythms of creativity and innovation. Together, we unpack:
- Return on Invested Creativity (ROIC): how organisations can measure and multiply the ROI of creativity.
- From Rhythm to Business: lessons from music and performance that fuel innovation in companies.
- The Myth of Creativity: everyone can create — creativity is not reserved for artists.
- Innovation as Reassembly: most breakthroughs come from recombining what already exists.
- Chaos as Catalyst: why leaders must lean into uncertainty to unlock growth.
- Collective Creativity: how teams, like choirs, can sync and harmonise at a deeper level.
Creativity is not a “nice-to-have.” When leaders invest in it, they don’t just spark innovation — they build resilient organisations ready for the future. website · podcast studio
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