What is the difference between a brand, branding, and brand strategy?

Unless you work in the industry, I think it would be safe to say that you probably use those terms interchangeably. More alarming than that though, even some industry experts confuse or Frankenstein those terms together.

This was partially why both myself, Stef Hamerlinck, Rob Meyerson and Reagan McKrill have formed the Big Brand Debate. So that we can discuss topics such as these live on air, with other people able to contribute their voices.

In this episode of The Studeo Podcast, I summarise and break down the key concepts we'd discussed as well as the main takeaways.

The Studeo Podcast is a show for ambitious creatives who want to learn more about creative thinking and strategic design.

A series of live conversations I host on a weekly basis on my Instagram account, @wearestudeo, where I invite a range of creative leaders and other interesting speakers to talk about topics such as creativity, mindset, and leadership skills. So if you’d like to catch the next conversation live, be sure to follow me on Instagram.

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