S1: E3 | John Musgrove from Southern Cross Austereo: How being fluid, flexible and agile has been key during COVID
Description
Five years ago, people would have thought of SCA as a radio and TV media company in Australia. Today, SCA is an audio company, which includes 100 radio stations across Australia, the podcastone portal, several audio properties and a TV network.
John heads a research team of about 15 people, who do end-to-end research for SCA and external clients. At the heart of the research process are SCA's research communities, which they have been running for about 15 years, recruited via the success of the radio stations. John describes the research communities as the heart and soul of the research they do, with about 300,000 people available to be researched, and about 500 surveys (and qual research) being conducted every year.
In this podcast, Ray Poynter (Chief Research Officer, Potentiate) interviews John Musgrove (Head of Research & Insights, Southern Cross Austereo) about the future of insights, as part of our Powering Human Experience series of interviews, being hosted by Potentiate.
United States
