DiscoverThe CreativeAi PodcastS1 : Ep6 - Marketing & Ai with Raghav Kumar of CleverTap.com
S1 : Ep6 - Marketing & Ai with Raghav Kumar of CleverTap.com

S1 : Ep6 - Marketing & Ai with Raghav Kumar of CleverTap.com

Update: 2019-12-24
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About Raghav

Head of Customer Marketing at CleverTap, Raghav has been involved with Ai + Marketing in his two previous roles as well at Unbxd.com & Madstreetden.com. A coffee aficionado and pet lover, Raghav is passionate about exploring new realms of marketing, cultures and coffees.

 

Linkedin - https://www.linkedin.com/in/raghavkz/

 

Show Notes

[01:35 ] – Episode Intro

[02:05 ] – About Raghav Kumar

[02:30 ] – About CleverTap.com

[03:48 ] – Automation & Ai in CleverTap

[09:10 ] – Things marketers can do better with Ai/ML

[11.26] – B2B SaaS

[12:40 ] – Customer Data Platform Vs. Customer Relationship Management Platform

[14:18 ] – Where does design play a role? Data influencing design decisions

[16:34 ] – Design for diversity – making design more inclusive when dealing with data

[19:30 ] – Is there a CleverTap approach to designing for data?

[21:34 ] – Ai’s impact on designers and artists as a whole

[24:22 ] – How do you brand yourself for ‘trust’ while dealing with large amounts of data?

[28:40 ] – How should people approach upskilling & relearning in the machine age?

[30:39 ] – Drift : Companies doing interesting things in the marketing + automation space

[32:00 ] – Skepticism & Optimism about Ai & ML

[33:48 ] – Contact Raghav

[34:39 ] – Episode Outro

 

Link 

-       A16Z – Playbook on Ai  

-       Coursera

-       Lynda

-       Upgrad

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S1 : Ep6 - Marketing & Ai with Raghav Kumar of CleverTap.com

S1 : Ep6 - Marketing & Ai with Raghav Kumar of CleverTap.com

Karn Malhotra