S1 Ep4 | The Birth of SponCon

Update: 2021-11-16

Description

The legendary Herb Schmertz, VP of Mobil Oil, worked with PBS and The New York Times to invent sponsored content—sponcon—back in the 1960s.

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In Channel

Herb, Ep 2: A Legal Strategy

2023-08-0130:53

Herb, Ep 1: The Panic

2023-07-2136:04

S1 Ep6 | How a Standard Oil PR Guy Shaped Post-War America

2021-12-0734:33

S1 Ep5 | Fun with Front Groups

2021-11-3026:24

S1 Ep4 | The Birth of SponCon

2021-11-1628:23

S1 Ep3 | A Tie Is A Win

2021-11-0934:16

S1 Ep2 | Ye Olde Crisis Actor Myth

2021-11-0221:47

S1 Ep1 | Fake Experts and Real Bacon

2021-10-2628:50

Herb, Ep 3: The Next Citizens United Will Be a Climate Case

2023-08-0127:07

Welcome to Rigged

2021-09-2803:31

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#box-pro-ellipsis-175926444241821{-webkit-line-clamp:2;}S1 Ep4 | The Birth of SponCon