What happens when we stop normalizing women’s pain and start leading with trust, innovation, and truth?

In this game-changing episode, Brenda sits down with Mary Byerly, VP of Marketing at Hologic, to explore how we can reshape the future of women’s health through early diagnostics, bold storytelling, and breaking the stigma around periods, fibroids, and hysterectomy.

Mary shares her personal turning point, realizing she didn’t truly understand her body until well into her medical sales career and how that revelation fueled a 20+ year mission in women’s health, medical innovation, and marketing with purpose.

They dig into shocking truths, like how men’s procedures are reimbursed at higher rates than women’s, why 80% of women will have fibroids but most are undiagnosed, and how Hologic is transforming awareness through platforms like Know Your U and Better Is Possible.

From endometriosis to fibroid ablation, this episode redefines how we advocate, innovate, and care for women.

We dive into:

✔️ Why 80% of women will experience fibroids and why most are left untreated

✔️ How reimbursement disparities still exist between male and female procedures

✔️ The power of fibroid ablation as a minimally invasive hysterectomy alternative

✔️ Why period pain isn’t normal and how Hologic is spreading awareness

✔️ How the Trust Equation guides Mary’s leadership in health tech

✔️ How Know Your U and Better Is Possible help women get informed and take action

✔️ Why endometriosis is one of the most overlooked conditions in women’s health

Timeline:

00:00 Understanding Women's Health: A Personal Journey

02:02 Career Transitions: Betting on Yourself

05:09 Building Trust and Relationships in Healthcare

09:03 Empowering Women: Elevating Voices in the Room

11:48 Creating High-Performing Teams in Healthcare

16:09 The Role of Technology in Women's Health Advocacy

19:57 Closing the Gap: Awareness to Action in Women's Health

31:31 The Journey to Better Women's Health

34:02 Innovations in Women's Health Care

38:32 Breaking Stigmas in Women's Health

41:57 Empathy and Understanding in Health Conversations

44:59 Moonshot Ideas for Women's Health

49:09 The Importance of Family in Health Awareness

50:50 Finding Balance in Life and Work

56:04 The Legacy of Passion and Love in Health Advocacy

59:51 Reimbursement Challenges in Women's Health

📌 Mentioned in the Episode:

🔗 BetterIsPossible.com – Painful periods? They aren’t normal. Learn more to advocate for better care. ⁠ https://www.betterispossible.com⁠

🔗 Know Your U – Your uterus might be telling you something. Take the quiz and get informed. ⁠ https://www.knowyouru.com⁠

Connect with our guest:

• Website:⁠ https://www.hologic.com/⁠

• Learn More:⁠ https://gynsurgicalsolutions.com/patients/better-is-possible/⁠

• LinkedIn (Mary):⁠ https://www.linkedin.com/in/mary-byerly-93314b31/⁠

• Facebook:⁠ https://www.facebook.com/KnowYourU⁠

• LinkedIn (Hologic):⁠ https://www.linkedin.com/company/hologic/⁠

• Instagram:⁠ https://www.instagram.com/knowyouru/⁠

• YouTube:⁠ https://www.youtube.com/channel/UChrzlPhyLwmBUgjFAUHc0qQ⁠

💡 Want to lead in women’s health? The In Women’s Health Mini-MBA gives you insider access to how the industry works, from policy to payers to product, with guest speakers from top companies like Kindbody and Gennev. Learn more at ⁠inwomenshealth.com⁠Message ⁠brenda@redefineherpodcast.com⁠ with questions.

RedefineHER Podcast Credits

• Host: Brenda Armstrong - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendaarmstrong1/⁠⁠⁠⁠⁠⁠⁠⁠

• Producer: Tarryn Long - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/tarrynlong/⁠⁠⁠⁠⁠⁠⁠⁠

• Sponsor: ITEOM Talent Partners search and placement experts | connecting purpose -driven organizations with top-tier talent to create thriving, impactful & diverse teams.

More Details on RedefinHER Podcast:

⁠⁠www.redefineherpodcast.com⁠

#womenshealth #fibroids #menstrualhealth #hysterectomyrecovery #endometriosis #healthinnovation #medtech #KnowYourU #BetterIsPossible #periodpain