DiscoverRedefineHERS1E12: Progesterone in My Bra: The Startup Story You Didn’t See Coming.
S1E12: Progesterone in My Bra: The Startup Story You Didn’t See Coming.

S1E12: Progesterone in My Bra: The Startup Story You Didn’t See Coming.

Update: 2025-07-17
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If nasal spray leaked like women’s hormone meds do, pharma would’ve fixed it by Tuesday.But in the world of fertility, miscarriage, and women’s health, founders like Dr. Lara Zibners are still waiting for the system to catch up.


In this unfiltered, hilarious, and deeply personal episode of RedefineHER, host Brenda Armstrong sits down with Lara, physician, entrepreneur, and co-host of Unstable Vitals, to unpack the wild journey of starting a healthtech company in midlife…while raising kids, earning an MBA, and managing hormone injections.

From stashing syringes in her bra to calling out gender bias in venture capital, Lara shares how her fertility struggles sparked the founding of Calla Lily Clinical Care, a startup transforming hormonal and miscarriage care.


Whether you're a founder, a femtech fan, or someone who's ever questioned the absurdity of women’s healthcare, this episode will make you laugh, rage, and rethink everything.


Why This Episode Matters

✨ Women’s health remains underfunded, under-engineered, and wildly overdue for disruption. Lara reminds us that innovation often starts with lived experience and a lot of resilience.


We dive into:

✔️ The shocking gaps in hormone drug delivery

✔️ How Lara’s fertility journey became the blueprint for Calla Lily Clinical Care

✔️Building a women’s health startup in midlife

✔️ Pitching to VCs who don’t understand miscarriage

✔️ How comedy became a lifeline through the Unstable Vitals podcast

✔️ What Lara believes must change in women’s health and how she’s doing it anyway


Timeline:

00:00 The Birth of CaliLily Clinical Care

05:36 Personal Journey Through Infertility

11:17 The Adoption Experience

16:59 Challenges in Fertility Care Systems

22:38 Innovating Women's Health Products

23:06 Empowering Women's Health Conversations

28:34 Redefining Identity and Age

36:52 Mentorship and Collective Action

43:42 Navigating Leadership and Integrity

49:27 Ethical Decision-Making in Business

52:20 Hiring for Culture and Fit

53:28 Embracing Non-Traditional Talent

56:34 The Intersection of Comedy and Medicine

01:02:48 Addressing Miscarriage and Women's Health

01:09:45 Advice for Future Innovators in Women's Health


📌 Mentioned in the Episode:

- HelpUsAdopt: https://HelpUsAdopt.org- 100 Women at UNC (Mentorship program)- ATLS UK (Advanced Trauma Life Support)- SWRETAC Yoga for First Responders: https://swretac.com/


Connect with Lara Zibners:

  • Website: https://www.callali.ly/
  • Charity: https://www.helpusadopt.org/
  • Unstable Vitals: https://www.unstablevitals.com/
  • LinkedIn: https://www.linkedin.com/in/laraz/
  • Social: https://www.instagram.com/drlarazibners/

RedefineHER Podcast Credits

🎙 Host: Brenda Armstrong – ⁠https://www.linkedin.com/in/brendaarmstrong1/⁠

🎧 Producer: Tarryn Long – ⁠https://www.linkedin.com/in/tarrynlong/⁠

💼 Sponsor: ITEOM Talent Partners | Connecting purpose-driven organizations with top-tier talent to build thriving, diverse teams.

More at ⁠⁠⁠redefineherpodcast.com


📜 Disclaimer:⚠️ This content is for educational purposes only and is not medical advice. ©2025 RedefineHER Podcast. Please share with credit and direct link.


#RedefineHER #S1E12 #LaraZibners #CallaLilyClinicalCare #WomensHealthStartup #HormoneTherapy #FertilityInnovation #MidlifeFounder #ProgesteroneProblems #MiscarriageSupport #FemtechFounder #HealthTechStartup #MedicalGenderBias #StartupLife #WomenInHealthTech #FounderJourney #VentureCapitalBias #UnstableVitals #ComedyInMedicine #HealthcareRevolution #HormonalHealth #WomenInBusiness #MentalHealthMatters #MotherhoodAndStartups #MBAAt50 #DisruptiveHealthcare #FounderResilience #WomensWellness #VCFunding #PersonalHealthJourney #HealthTechDisruption

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S1E12: Progesterone in My Bra: The Startup Story You Didn’t See Coming.

S1E12: Progesterone in My Bra: The Startup Story You Didn’t See Coming.

RedefineHER with Brenda Armstrong