S1E3 | OTT Revenue Models Explained: Turn your content into cash
Description
Did you know brands can 3x their revenue from video monetization by launching their own video OTT platforms. Sit back and listen as we talk about video monetization models in this episode.
When it comes to amplifying video businesses, brands have many monetization models. This in-depth discussion explores the diverse options available to maximize revenue generation and cater to different audience preferences. Briefly, Subscription Video on Demand (SVOD) is a popular monetization model that offers unlimited access to a vast content library for a recurring subscription fee. And Transactional Video on Demand (TVOD) for providing a pay-per-view or rental model, where users pay for individual pieces of content or specific time-limited access.
Followed by Advertising Video on Demand (AVOD) relies on ad placements within the streaming content. Platforms like YouTube and Hulu utilize this model, offering free access to content in exchange for periodic ad interruptions.
And Pay-Per-View (PPV) is commonly used for live events or exclusive content. Viewers pay a one-time fee to access specific live streams or limited-time broadcasts. See the full episode to understand and uncover more monetization opportunities for video services.