Indonesians are voracious consumers of social media, and the creator economy is set to grow massively in the coming years. As the industry grows, unmet needs in engaging and monetizing their content arise. How does TipTip as a platform better serve their needs? And what are some of the tips and best practices for creators to make money on the platform?

In This Episode

• (01:53 ) First Impressions
• (03:41 ) About TipTip and their journey so far
• (06:49 ) Vertex’s Investment thesis for TipTip
• (09:19 ) How Paulina was convinced to join TipTip
• (12:30 ) Hard Truths about being a startup CMO
• (14:22 ) Vertex is indexing more towards unit economics
• (15:28 ) Advice for female leaders
• (20:40 ) Learnings from being on The Apprentice
• (24:10 ) Memorable customer stories
• (27:45 ) Finding Product-Market Fit
• (29:43 ) Tips for succeeding as an influencer
• (32:29 ) How TipTip works and what’s coming next

Our Guests

Paulina Purnomowati is the Chief Marketing Officer at TipTip, the go-to monetization platform for Southeast Asian content creators and a one-stop shopping and learning destination for digital content and live sessions for everyone. Prior to joining TipTip, Paulina was the Vice President of Corporate Development and Strategy at Evolve MMA, Asia's premier martial arts championship brand. She has nearly 20 years of experience in brand building, marketing, innovation, business development, and corporate development for leading brands such as L'Oréal, P&G, Evolve MMA, Chanel, Mount Scopus, Valiram, Mitra Adiperkasa, Global Brands Group, TOD'S, and ERHA CLINIC. She was the sole Indonesian representative and top five finalists for The Apprentice: One Championship edition in 2021.

Khushbu Topandasani is an Associate Director, Investments at Vertex Ventures South East Asia & India, based in Jakarta, Indonesia. Her portfolio includes TipTip, Fairatmos, Dailybox, Cosmart, Fairbanc, and Sirclo. Prior to joining Vertex, Khushbu was a Product Manager at Citibank where she was also part of the prestigious Management Associate Program. At Citibank, she undertook several roles including Corporate Banking, Insurance, Wealth Management, and Cards & Loans. Khushbu also interned at Ernst & Young Singapore and Starwood Hotel & Resorts Singapore (now Marriott International).

Links

• Show notes and full transcript for the episode

Your Host

Elise Tan is the Director of Communications and Community at Vertex Ventures Southeast Asia and India. Prior to joining Vertex, she had extensive experience in investor relations and partnerships at global venture funds and accelerators with more than $100m in AUM. Elise also currently runs a Southeast Asia-based startup community of nearly 800 entrepreneurs called the Asia Startup network and actively supports their startup journey through panels, meet-ups, and mentoring programs.

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Vertex Ventures Southeast Asia & India is a pioneer in investing in tech start-ups in this region and has helped to build a number of unicorns. In this podcast, we seek to share and uncover the Hard Truth - raw, unfiltered insights and venture capital knowledge from across Southeast Asia and India. Tune in to learn from leading founders, innovators, venture capitalists, and industry experts in the region and to gain industry insights from those in the know.

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