When three friends one day were riding on noisy snowmobiles in the snowclad mountains of North Sweden, they realized two things; They had to turn off their machines in order to get the silent experience they wanted while visiting the beautiful Swedish nature. And they had to wear special clothes because of the bad smell from the exhaust from the snowmobile. This led to the invention of the silent, electrical snowmobile by the company Vidde.

Now the story could just end here – but it doesn’t. You see, Vidde has taken a decision to do so much more than just produce a new electric product in the old-fashioned linear way. Instead, they are utilizing the circular economy thinking to create a superior solution and a circular business setup.

In today’s episode, you can hear why they have taken this decision and how they are working on making it happen by entering important, strategic partnerships.

You can hear:
· How the different partnerships are important to Vidde’s success – especially the partnership with RISE, Sweden’s research institute and innovation partner
· Another partner is PaperShell, who creates material that is 100% bio degradable and that can be used to build the snowmobiles
· How Vidde is regarded “the favorite kid in class”, because of their approach
· That Vidde wants to make a bigger change to the world
· How easy it is to fall back into a linear approach, if you’re not careful
· How Vidde does the marketing and communication around a story like this

Mentioned in this episode:
· Vidde: https://viddemobility.com/
· RISE – The Swedish Research Institute: https://www.ri.se/en
· PaperShell: https://papershell.se/
 
Looking for a competitive edge?
Invest 3 min answering some quick questions about your mindset. Discover how well you are suited to get business success with sustainability:  greenprofit.scoreapp.com
 
New book out June 5:
“Making sustainability profitable – a leaders guide to growing a thriving business that makes the world a better place” is the name of my upcoming book. If you like a heads up to get it at the incredible low introduction price, just go to https://www.bwimpact.com/books and sign up.
 
Contact Green Business With Impact:
If you have questions, comments, or suggestions for future podcast episodes please contact me at js@bwimpact.com or reach me via LinkedIn: https://www.linkedin.com/in/jsteinhausen/

Like what you hear? Please rate Green Business With Impact:
Please help me spread the word about Green Business With Impact by sharing and rating the show on your podcast app.