Today’s guest will open your eyes and ears to the business opportunities that go with a circular mindset. John Atcheson is Co-Founder/CEO at Circular Way, the first fully circular fashion retailer and he shares his experience and visions for a future building upon circularity instead of the usual mantra of selling more stuff.

It’s not easy though, because everything in an organization is programmed to sell more stuff, the systems are designed to make people buy more stuff, the infrastructure supports selling more stuff. It requires a shift from top to bottom to change this. It is really hard but doable.

You can also hear:

• That a horrific amount of used clothes gets thrown away every year


• That the average use of a garment has gone down 36% over the last 15 years


• That education of consumers is a waste of effort! Show them the results of your circular effort – the superior solution - at the check-out, and they will move towards you.

Mentioned in this episode:

• John Atcheson on LinkedIn: https://www.linkedin.com/in/johnatcheson/?originalSubdomain=uk


• CircularWay: https://circularway.com/


• Sightline Institute: https://www.sightline.org/


• Getaround (Airbnb for cars): https://getaround.com/


• Ellen McArthur Foundation: https://ellenmacarthurfoundation.org/

Looking for a competitive edge?
Invest 3 min answering some quick questions about your mindset. Discover how well you are suited to get business success with sustainability: greenprofit.scoreapp.com

New book out:
“Making sustainability profitable – a leaders guide to growing a thriving business that makes the world a better place” is the name of my new book. You can get it from Amazon and other major book stores.

Contact Green Business With Impact:
If you have questions, comments, or suggestions for future podcast episodes please contact me at js@bwimpact.com or reach me via LinkedIn: https://www.linkedin.com/in/jsteinhausen/

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