S2‧E11‧從0101買到1231 購物節賺回饋真的太划算?
Update: 2021-12-15
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你有沒有在網路結帳時,又跳出一個「輸入折扣碼9折?」、「加購再送」、「週年慶最後一天,老顧客清倉價」。今年在疫情後五倍券發放開始,也在消費市場創造了 FOMO (Fear of missing out) ,造成消費者患得患失、持續焦慮、後悔、甚至是恐懼決策,使得你不自禁地陷入對錯之間。
這是誰在玩的遊戲?電商、百貨週年慶和社群網站在玩的心理遊戲。永遠讓人的心理被綁在過分比較和憂慮消費,先買有貨但吃虧,晚買又怕什麼都買不到,讓人刻意逃避思考生活中的切要問題。好像不去研究會吃虧,去研究又頭昏腦脹。這一集我們想和你一起聊聊,購物賺回饋,除了回饋你還賺到了什麼?
和你聊聊的是:Stacey、Luigi
留言告訴我你對這一集的想法: https://open.firstory.me/story/ckx6tizlcjhwp09257bzk7vym?m=comment
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