DiscoverThe Charity Changemakers PodcastS2 | E11 Caroline Herman on periods, purpose and building a social enterprise
S2 | E11 Caroline Herman on periods, purpose and building a social enterprise

S2 | E11 Caroline Herman on periods, purpose and building a social enterprise

Update: 2025-07-24
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In this episode of The Charity Changemakers Podcast, Adam Stacey speaks with Caroline Herman, founder of All Yours – a social enterprise tackling period poverty and menstrual equity across the UK.

What started as a heartfelt conversation in the car with her daughter turned into a fast-growing community-led initiative that now supports thousands.

Caroline shares the origin story of All Yours, how it operates as a social enterprise rather than a traditional charity, and the personal passion that fuels its mission.

The conversation explores the power of grassroots action, the stigma surrounding periods, and how accessible, dignified support can change lives.


Caroline also reflects on the pressures of running a values-led organisation, the emotional stories that keep her going, and why every spark of an idea deserves to be taken seriously.


Key takeaways
Caroline Herman is the founder of All Yours, a social enterprise addressing period poverty.


The organisation began from a conversation between Caroline and her daughter in the car.


All Yours redistributes donated products and reinvests profits to provide free period support to those in need.

Operating as a social enterprise allows for greater agility and income generation through products and services.

The work is deeply personal – and often emotional – with thousands of women sharing their stories.

Despite its impact, All Yours operates with a small, mostly voluntary team.

Caroline shares insights into growing an initiative from scratch while balancing family and full-time work.


There’s a growing movement of social entrepreneurs using business for good – and Caroline’s story is a powerful example.


Perfect for
Charity sector professionals
Current and aspiring charity leaders
Fundraisers and community organisers
Anyone passionate about social change and the future of local communities

The Charity Changemakers Podcast is available on Spotify, Apple Podcasts, and YouTube.

Follow us on your favourite platform, and don’t forget to like and review the show to help inspire and support the next generation of changemakers.

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S2 | E11 Caroline Herman on periods, purpose and building a social enterprise

S2 | E11 Caroline Herman on periods, purpose and building a social enterprise

Adam Stacey