DiscoverProud to BUS2 E22: Licensing Consumer Connections between Fans and the World’s Biggest Band: BTS
S2 E22: Licensing Consumer Connections between Fans and the World’s Biggest Band: BTS

S2 E22: Licensing Consumer Connections between Fans and the World’s Biggest Band: BTS

Update: 2020-05-27
Share

Description

Hyeji Byun (Pardee’11) is a licensing project manager at Big Hit IP. One aspect of her dynamic job is to find meaningful ways to bring the South Korean boy band sensation, BTS, closer to their fans. From animated characters to pop-up stores around the world, there is no shortage of opportunities to expand the reach of this cultural phenomenon. On this episode of the podcast, Hyeji shares her story and identifies the common threads between her current career and her childhood dream of becoming a Korean diplomat. 

Hyeji is one of our 1,900+ alumni living in South Korea and she is also an active volunteer member of the BU Alumni Association of Korea. To learn more about this group and to become a member, join the BUAAK Facebook group today!

To learn more about Hyeji, you can connect with her on LinkedIn. As you’ll hear, this episode of the podcast is hosted by Yoona Lee (Questrom’14) from BU Alumni Relations. Yoona oversees our efforts to keep alumni in Asia-Pacific connected to BU and to each other. For more information on the Proud to BU podcast, visit bu.edu/proudtobu




Support the show (http://www.bu.edu/give)

Comments 
loading
In Channel
loading
Download from Google Play
Download from App Store
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

S2 E22: Licensing Consumer Connections between Fans and the World’s Biggest Band: BTS

S2 E22: Licensing Consumer Connections between Fans and the World’s Biggest Band: BTS

Boston University Alumni