S2 E22: Licensing Consumer Connections between Fans and the World’s Biggest Band: BTS
Hyeji Byun (Pardee’11) is a licensing project manager at Big Hit IP. One aspect of her dynamic job is to find meaningful ways to bring the South Korean boy band sensation, BTS, closer to their fans. From animated characters to pop-up stores around the world, there is no shortage of opportunities to expand the reach of this cultural phenomenon. On this episode of the podcast, Hyeji shares her story and identifies the common threads between her current career and her childhood dream of becoming a Korean diplomat.
Hyeji is one of our 1,900+ alumni living in South Korea and she is also an active volunteer member of the BU Alumni Association of Korea. To learn more about this group and to become a member, join the BUAAK Facebook group today!
To learn more about Hyeji, you can connect with her on LinkedIn. As you’ll hear, this episode of the podcast is hosted by Yoona Lee (Questrom’14) from BU Alumni Relations. Yoona oversees our efforts to keep alumni in Asia-Pacific connected to BU and to each other. For more information on the Proud to BU podcast, visit bu.edu/proudtobu.
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