The Truth About Personal Branding and Effective Selling on LinkedIn with Richard Moore 

In this engaging episode of 'No Bullshit Talks,' host Sabrina introduces Richard Moore, a renowned LinkedIn sales expert, founder of the LinkedIn Client Accelerator, and the architect behind the Art of Sell community.

They dive deep into the misconceptions of personal branding, the fallacies of superficial popularity on social media, and the essence of true personal brand alignment. Richard emphasises the importance of meaningful, one-on-one interactions and nurturing genuine connections over the pursuit of high follower counts and viral posts.

They explore actionable strategies for converting LinkedIn engagements into actual sales and discuss the value of maintaining integrity in online business practices. By the end of the episode, you'll gain insights into the delicate balance of providing value, fostering trust, and achieving long-term success in the digital marketing landscape. 

Timestamps

00:00 Introduction to Personal Branding 

00:42 Welcome to No Bullshit Talks 

01:21 Meet Richard Moore 

02:12 Richard's Approach to Conversion 

03:38 The Reality of Giving Value 

05:58 The Importance of Having an Opinion 

15:43 The Art of Forming Opinions 

20:25 The Difference Between Personal Branding and Conversion 

32:46 Tactical LinkedIn Strategies 

43:09 Understanding Your Audience's Pain Points 

44:01 The Illusion of Success on Social Media 

46:30 Targeting the Right Audience 

49:25 Building Genuine Connections 

54:31 The Art of Selling 

57:28 The Importance of Meaningful Interactions 

01:04:12 Launching a New Community 

01:11:43 Advice for LinkedIn Success 

01:20:19 The Long-Term Approach to Success

Watch on YouTube

https://youtu.be/VlB8lw84fRU

Sabrina’s Socials

🌏 Podcast Website: https://n0bspodcasts.com
🌏 Sabrina’s Website: https://sabrinachevannes.com
🎙 Sabrina’s Solo Podcast: https://open.spotify.com/show/3E9VGj26UgMS04rYwXrJ22?si=a04c40eef9444de1
📺 Sabrina’s YouTube: https://youtube.com/@sabrinachevannes
👩🏽‍💻 LinkedIn: https://linkedin.com/in/no-bullshit-talks
📸 Instagram: https://instagram.com/nobullshittalks
🐦 Twitter: https://twitter.com/sabzyc
⏰ TikTok: https://tiktok.com/sabrinachevannes

Richard's Socials

🌏 Richard's website: https://www.therichardmoore.com/
👩🏽‍💻 Richard's LinkedIn: https://www.linkedin.com/in/richardjamesmoore/
📸 Richard's Instagram: https://www.instagram.com/the.richard.moore/
🐦 Richard's Twitter: https://x.com/richardmooreUK