In this dynamic episode of No Bullshit Talks, Katie Street, founder of Street Agency, joins the host to discuss the importance of authenticity and transparency in business. They dive into the challenges and realities of running and marketing a business, emphasizing the need for genuine engagement and content that reflects the true ups and downs behind the scenes.


Katie shares her strategic decision-making journey, the shift from traditional lead generation methods to more human-centered approaches, and the significant role of events and content in building trust. The conversation covers valuable insights into the current state of the agency world, the efficacy of showing up authentically on platforms like LinkedIn, and navigating the fine line between transparency and professional stability.

An honest, forthright conversation for entrepreneurs looking to blend realness with success.

Timestamps

00:00 Introduction: Embracing Imperfection in Business

00:34 Podcast Overview: No Bullshit Talks

01:38 Guest Introduction: Welcome Katie Street

02:42 Katie's Journey: From Sales to Street Agency

03:03 Innovative Lead Generation Strategies

04:03 Transition to Working with Tech Giants

07:07 Event Strategies: Creating Memorable Experiences

11:51 The Power of Authentic Content

14:23 In-Person Networking: Building Real Connections

21:39 Challenges of Scaling a Business

24:54 The Ruthless Path to Success

25:57 Balancing Success and Kindness

26:42 Creating a Community of Genuine People

28:05 The Future of Authenticity in Business

29:45 Challenges and Strategies for Agencies in 2025

33:35 The Importance of Consistent Content Creation

35:32 The Long-Term Benefits of Persistence

43:21 Sharing the Real Journey

50:50 Final Thoughts and Future Plans

Watch on YouTube

https://youtu.be/vDNabP9ugO0

Sabrina’s Socials

🌏 Podcast Website: https://n0bspodcasts.com
🌏 Sabrina’s Website: https://sabrinachevannes.com
🎙 Sabrina’s Solo Podcast: https://open.spotify.com/show/3E9VGj26UgMS04rYwXrJ22?si=a04c40eef9444de1
📺 Sabrina’s YouTube: https://youtube.com/@SabrinaChevannes
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Katie's Socials

🌏 Katie's website: https://street.agency/
🎙 Katie's podcast: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=4917f15999634abe
👩🏽‍💻 Katie's LinkedIn: https://www.linkedin.com/in/katiestreet/
📸 Katie's Instagram: https://www.instagram.com/streetmate/
🐦 Katie's Twitter: https://x.com/KatieStreetmate
⏰ Katie's TikTok: https://tiktok.com/@streetmate

📧 Get in Touch

I love hearing personally from my viewers, so if you have any feedback on any of the episodes or you have a suggestion for someone you’d like me to interview, please feel free to tweet me @sabzyc or find me on Instagram with the same username!