S2 E3 – Small Business: Getting online and crushing it while you are there!
The show notes and links to what we talked about are below:
Seth: Hey Everyone and welcome to the third episode of the second season of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media and with me as always is the amazing and talented Shannon of DIAM Business Consulting.
In the last episode we went a bit off topic and discussed the very important topic of staying healthy and using technology to help us achieve that. This week we’re going to talk about helping small businesses not only get online, but thrive.
Shannon, you ready to rock?
Shannon: Let’s do it! Before we start diving in, can I just say something? Digital marketing is freaking scary!!!
Seth: It definitely can be. But with the right plan, it doesn’t have to be.
Shannon: Seriously. You’ve seen my ineptitude when it comes to the mechanics of social media and websites… you’ve had to be my knight in shining armor more than once! For everyone listening, who shares my distaste for the details…take a deep breath. We are going to do this together!
Seth: Yea, we’re in this together.
Shannon: There are so many resources. So many paths to take for effective social media, and so many networks to utilize. How do you decide what’s best for you and your company?
Seth: It can be daunting. But planning it out can help. Also, remember, not all networks are needed to promote your business. Go where your customers are.
Shannon: I’ve found that it is of utmost importance for the small businesses that we work with to have a plan. A GOOD PLAN. Find someone to build a comprehensive plan for your business. Everything needs to work together. Social media, websites, email/text blasts, events, etc. The messaging needs to be consistent across all platforms. The messaging also needs to be consistent in its frequency. We are creating trust. Find someone who knows how to incorporate all of that into your marketing plan. If that isn’t something you can do right now, build a plan yourself temporarily until you can.
Links To Resources We Talked About:
- Shameless Plug: DIAM Business (Hey! Seth put that in here not Shannon)
- Posting to Instagram via the Vivaldi browser. (Seth’s quick tutorial on setting that up). **Note: You can only post pictures this way. Not videos.**
- Apps to make Social Media easier
Seth and Shannon’s App Recommendations
- TapTapes.com — A great way to discover new podcasts. Very much in beta, but really cool concept.s
- It’s an oldie but a goodie! Snapseed (Android) (iOS). I use it for my marketing photos. It is an easy way to get a polished look.
Seth: Well that was great Shan.
Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing.
Seth: This season is going to be great! I want to thank Castos. They are the podcast hosting we use. Check them out at https://socl.bz/castos and give them a try and support Digital Marketing Dive.
Also, if you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We really appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!