S2 EP3 Being A Data-Driven Marketer
What does it mean to be a data-driven or data-informed marketing manager? It certainly cannot happen in a silo, as it is crucial to have leadership on board promoting the benefits. It requires knowing the business goals and exactly what you need the data for. You also have to choose your tools wisely, starting with less is more. There is so much more than just the data, to be data driven. This is what I unpack in this episode.
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