S2 Ep 5. Profit Meets Purpose: The Three Bs Strategy with Bessi Graham on The Jasper Blueprint
Description
In this episode of The Jasper Blueprint podcast, Bessi delves into how profit meets purpose through sharing their extensive experience, offering actionable insights on how to communicate a business's impact authentically, rather than as mere marketing rhetoric. Using their Three Bs framework, Bessi provides a nuanced perspective on managing the subtle power dynamics among these varied audiences or stakeholder groups. Through their insightful exchange, Bessi demonstrates the crucial role of targeted communication that resonates well with the right audience and steers clear of issues like greenwashing or hollow claims.
Also in this episode:
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Merging money with meaning unlocks a competitive advantage in business.
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Meaningful contributions should not be underestimated, as they directly impact recruitment, brand position, and customer loyalty.
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Identifying and focusing on specific competitive advantages relevant to your business unlocks potential revenue streams while bolstering social impact.
Download the 3 Bs Sheet: The 3Bs Framework.pdf
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About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
United States
