DiscoverBiz BytesS2.E7: Automation isn't expertise
S2.E7: Automation isn't expertise

S2.E7: Automation isn't expertise

Update: 2021-03-22


"There's an app for that"

so goes the joke when any manual task comes up.

And you've heard the one about how Automation and Robots will take our jobs.

Or Chatbots are more efficient than people.

And how to replace your accountant with booking keeping software.

Yeah, right. 

Technology is a great enabler, but it's not a true replacement for people. Especially when it comes to high-value activities that involve complex decisions. 

Because Automation isn't the same as Expertise

There are some things technology can't do. For everything else, there's People.

In this episode, I talk with Irene Bennetts about how people are still an important part of your business

Irene Bennetts is an award-winning bookkeeping and virtual assistance expert who has successfully developed solutions across key areas for growth-driven entrepreneurs and businesses to focus on their goals, rather than their financial administration.

Founder of Admin Army, which offers progressive services in bookkeeping, accounting, business administration and virtual assistance, Irene has led her team to employ the most effective combination of personal connection and modern technological automation. Her clients have access to the most agile, proactive business services.

Irene was named as one of the Practice Ignition Top 50 Women in Accounting 2019 and was the only New Zealander to be recognised with this prestigious accolade. Admin Army was also the 2019 Institute of Certified NZ Bookkeepers Bookkeeping Business of the Year.









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S2.E7: Automation isn't expertise

S2.E7: Automation isn't expertise

The IT Psychiatrist / Irene Bennetts