S2E11 - Part 2: Martijn van Weele and Tom Zegers, Coca-Cola Europacific Partners: Navigating Digital Transformation to Redefine Beverage Consumer Experiences
Description
In this insightful episode, we sit down with Martijn and Tom from Coca-Cola Europacific Partners to dive deep into the evolving world of digital commerce, AI-driven marketing, and the power of data in consumer engagement. We explore groundbreaking campaigns like Fanta’s interactive AI-powered Halloween experience, sustainability-driven packaging innovations, and the role of AI in Coca-Cola’s business transformation.
But beyond the success stories, we tackle the hard questions: How do brands measure true impact? What challenges arise in a data-driven era? And the biggest question of all—Would you hire yourself again in your current role?
Whether you're in e-commerce, marketing, or just fascinated by the intersection of AI and consumer brands, this episode will challenge your perspective and leave you with valuable insights.
🎧 Tune in now to stay ahead of the curve!
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