S2E11: Scott Taylor ＜＞ Perx Health: creating over 4000% more engagement in health self-management with tailored gamification
Update: 2023-10-12
Description
Rolling on to episode 11, and joining us today is Scott Taylor, co-founder and CEO of Perx Health, a chronic condition management service that supports users in developing better habits and a lifetime of better health.
Scott has an academic background in behavioural economics, with real-world interest in its application to motivation and positive health behaviour. He has a background in private equity investment in consumer, industrial and technology companies before he started Perx Health.
In this episode, we explore:
- Taking an empirical approach with game feature identification, design and implementation, plus validating them with academic research
- Creating business models for health gamification services that align to the economic incentives for health systems and health insurers, impacting their bottom line, creates new revenues.
- That’s there’s no ‘silver bullet’ game mechanic. It’s the tailoring of gamification features to create personalised motivation for every user, which can lead to industry-defining engagement and retention stats
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