S2E16: Paula Teixeira Leite of Caju Winds on the packaged food business
Paula Teixeira Leite is the founder of Caju Winds, a cashew spread that is a delicious, vegan alternative to cream cheese and other dairy spreads. She started the business when her daughter started experiencing allergies and reactions to food. Paula shares insights into starting a food business - everything from the regulations, to working closely with (and relying on!) the food inspector, to choosing local versus big box stores, and so much more. She openly discusses the challenges of delivery as a niche product and small business struggles during COVID. If you're launching a packaged food business, Paula has all the insights for you!
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