S2E18: The Creative Director's Path: Advertising Insights from a Loeries Judge
Update: 2025-10-27
Description
Join Alvin Matewa as he delves into the world of creativity with Balekane Mokoditoa, a seasoned creative director at FCB Africa. Discover the path to becoming a creative director, the role of AI in advertising, and the future of the industry. Balekane shares insights from his career, including his experiences judging the prestigious Loeries Awards and the evolving landscape of advertising in South Africa. Tune in for an inspiring conversation about creativity, innovation, and the power of human insight.
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