S3 E3 Your Online Digital Footprint: Is it Helping or Harming Your Business
Today on The DooDoo Diva's Smells Like Money Podcast, Mary Shafer joins the discussion on how you can determine if your digital footprint is helping or harming your business. If you're a busy business owner, would it be okay to leave all your social media presence to a VA? Here, your hosts answer why the answer is a "no," followed by how you can establish trust in today's virtual market, the 80-20 rule of content creation, and what everyone needs to take away from the saying, 'you are your brand!'
This episode covers:
· The virtual market is different and like no other
· The 'meeting someone in a party' scenario
· How to carry yourself through various social media platforms
· People like to learn in different ways; not in just one manner
· Don't neglect your off-page SEO
About Mary Shafer:
Mary has been a writer all her life and grew up learning marketing and copywriting business in her dad's ad agency. As a commercial copywriter, she learned what works and what doesn't in marketing, and becoming a consultant was a natural outgrowth of that work. She chose to work with small and micro-businesses because that's what she understands best.
Word Forge Books, Mary's publishing division, evolved from her author and marketing experience. Technological innovations have created exciting synergies between marketing and publishing. Her clients have often expressed interest in writing their own books or other publications, so she offers services such as ghostwriting, editing, and custom publishing to help get their messages out in a format that complements their other channels.
Mary's career in the book publishing industry began in 1990. She has written three published books and contributed to two published anthologies. She consults with self-pubbed authors and indie publishers on how to navigate the modern publishing industry as The Indie Navigator (indienavigator.com).
Her publishing colleagues often need help with marketing, so she consults with them from the sympathetic standpoint of another publisher and author who understands the unique pressures they face in this industry, currently undergoing an incredible upheaval. Consulting with authors and indie publishers is the fastest-growing segment of her business, which often involves public speaking at conferences, in classrooms, and in libraries.
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