S3 E31 - What If My Customers Aren’t On LinkedIn? | Daniel's Digest
Description
In this episode, host Daniel Disney discusses what to do if your target customers are not active on LinkedIn.
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Best Moments:
(01:13 ) Addressing the common objection of "What if my customers aren't on LinkedIn?"
(02:20 ) If customers are truly not on LinkedIn, explore other channels
(02:50 ) Using the example of CFOs in the pharmaceutical industry
(04:20 ) Looking at the teams and other departments, even if the decision-maker is not active
(06:04 ) A story of using LinkedIn to reach a CTO through a salesperson's engagement
(08:13 ) Exploring other social networks or channels where customers may be more active
(09:24 ) Avoiding personal channels like Facebook/Instagram for prospecting
(10:08 ) Conducting a test to assess the activity levels of prospects and customers
(11:06 ) Adapting your content strategy based on who is more active on LinkedIn
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