S3.10 F1賽車場到咖啡文化，一罐紅牛與一杯星巴克的品牌影響力
Update: 2024-09-24
Description
本日主題：
Nextflix賽車紀錄片《飆速求生》成功改變F1 運動產業。Red Bull從能量飲料擴展到極限運動，穩站市佔第一的策略和趨勢。分析星巴克新任CEO對咖啡市場的影響，塑造品牌可以達到長久的影響力。
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📍 相關連結：
飆速求生 Drive to Survive 第一季官方預告 ：https://www.youtube.com/watch?v=wtJPe1ksS6E
Red Bull 平流層計劃 : https://www.youtube.com/watch?v=FHtvDA0W34I
Red Bull 皂飛車：https://www.redbull.com/tw-zh/tags/soap-box-race
星巴克甄選店：https://www.starbucksreserve.com/
星巴克CEO的公開信：https://stories.starbucks.com/press/2024/back-to-starbucks/?fbclid=IwY2xjawFeCkBleHRuA2FlbQIxMAABHdqsGFIz0IRabytUn1AL_1aDu4eEzXB80Ju4aqupo2u6jkBtO1S3Xi5GZA_aem_6FnDDed_7Bh6c52mP-4f6Q
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