In this episode of Creatively Speaking: Beyond the Binding, we unlock the secrets to writing impactful, must-read books with renowned author, co-writer, and book strategist AJ Harper. Known for her work on best-sellers like "Profit First" and "Clockwork," AJ brings invaluable insights from her rich experience to help you transform your approach to book writing. Join us as we delve into AJ's proven methodologies for identifying and connecting with your ideal readers, ensuring your book connects with your desired audience. Learn how to gather and utilize audience feedback through social media and informal polls, and hear real-life success stories like Dr. Marie-Hélène Pelletier's "The Resilience Plan." AJ teaches listeners practical tips for overcoming writing challenges and maintaining creative momentum. AJ also shares her personal journey from ghostwriting to teaching, including the emotional and professional hurdles she has faced. As our conversation continues, we explore the benefits of platforms like Substack for content experimentation and gain the empowering belief that anyone with a book idea can bring it to fruition. So, whether you're just starting or looking to refine your craft, this episode is your guide to creating life-changing, reader-centered books. Tune in for an inspiring conversation with AJ Harper!

Key takeaways:

1. Understanding your readers' needs and preferences is crucial for creating impactful content. Learn to pinpoint and connect with your target audience to ensure your book resonates deeply and inspires recommendations.

   
   



2. Gather insights through social media and informal polls to shape your writing. This feedback helps address your readers' perceived obstacles and aligns your book with their expectations.

   
   



3. Discover practical tips for maintaining creative momentum and tackling common writing hurdles. From food bloggers to seasoned authors, anyone can benefit from AJ's advice on staying motivated and productive.

   
   



4. Authenticity and transparency are key in collaborations. AJ's experiences, including her work with Mike Michalowicz, highlight the importance of genuine partnerships in the creative process.

   
   



5. Platforms like Substack offer opportunities for experimenting with content and building a community. Utilize these tools to refine your ideas and engage with your audience effectively.

   
   

Connect with AJ!

Website: www.ajharper.com

Facebook: @AJHarperAuthors

Substack: @WriteAMustRead

LinkedIn: @Anjanette "AJ" Harper

Listen to the Podcast, Don’t Write That Book with co-host Mike Michalowicz: https://podcasts.apple.com/us/podcast/dont-write-that-book/id1713598466

Buy AJ’s Book, Write a Must-Read: https://amzn.to/3xsC0j2

Interested in self-publishing work of your own? 

Visit www.wellersmithdesign.com to learn more, or fill out our intake form here: 

https://hello.dubsado.com/public/form/view/647bac60c6b9c132390049fc