In this episode of Creatively Speaking: Beyond the Binding, we chat with Bekah and Nikki, the masterminds behind Method Agency. During our discussion, Bekah and Nikki share the background of their unexpected friendship, born out of a mutual love for Twilight. This friendship ultimately led to a professional partnership that landed their first major client, Stephenie Meyer herself! Bekah and Nikki share their journey from college students to digital marketing pioneers in the early 2000s. In this episode, Bekah and Nikki delve into the impact of AI on content creation; the surprising phenomenon of "BookTok;" and strategies for authors to leverage social media, providing a helpful guide for setting effective goals to propel writing careers. There are even some encouraging and inspiring success stories sprinkled in along the way! Whether you’ve already completed your novel, are still in the beginning phases of writing, or haven’t even begun, Bekah and Nikki provide tips for authors at every stage!

Key takeaways:

1. Turning personal interests and hobbies into professional opportunities can lead to unexpected and rewarding career paths!

   
   



2. Staying current with industry trends, like the shift from written content to visual platforms, is essential for maintaining relevance and competitiveness. Flexibility and willingness to embrace new mediums can significantly boost your marketing efforts.

   
   



3. Social media platforms, such as TikTok, can have a significant impact on sales and brand visibility. Understanding and utilizing these platforms effectively can help you reach new audiences and drive engagement!

   
   



4. The rise of AI in content creation presents both challenges and opportunities, and learning how to incorporate new technologies into your strategy can enhance productivity and creativity! 

   
   



5. Setting clear goals and treating your career with a business mindset are crucial for long-term success. Personalized support, community connections, and strategic planning can propel your professional growth and help you achieve your objectives.

   
   

Connect with Method Agency!

Instagram: @methodagency

Website: https://methodagency.com/

Interested in working with Bekah and Nikki? They’re currently enrolling in their Ink to Influence author marketing program! Method Agency is offering a 2-week bonus in the program (a $399 value!) PLUS anyone listening to the podcast who mentions Creatively Speaking will get $150 off the first payment!*

*Through 8/31/24. Payment plans only.

Interested in self-publishing work of your own? 

Visit www.wellersmithdesign.com to learn more, or fill out our intake form here: 

https://hello.dubsado.com/public/form/view/647bac60c6b9c132390049fc

#Marketing Agency #DigitalMarketing #BookSales #ContentCreation #CoachingGroup