S4:E78 - Jon Levesque of Ronnie's Cycles - how Facebook groups are helping them connect to customers at a new level
Description
Jon (Pierre) Levesque of Ronnie's Cycle Sales of Bennington (Vermont) joined me for a chat about how their dealership has used Facebook groups as way of tapping into a customer base far beyond their local area. I really appreciate him being willing to share this secret for success - but as we all know it takes both knowledge AND action to make a recipe work. As mentioned I really see this as a tool for the dealership to help remove barriers for older riders/racers to reenter the dirtbike category in as safe an environment (mentally and physically) as possible. That means longer term, happier customers.
Check out the #oldmenthatusedtorace Old Men That Used To Race Facebook group (with nearly 5K members!!) here: https://www.facebook.com/groups/itsjimsfault #itsjimsfault
Check out Ronnie's Cycle Sales of Bennington here:
Facebook - https://www.facebook.com/RonniesBennington/?ref=page_internal
Web - https://ronniesbennington.com/
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Brian Croft
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United States
