S4 Ep11 | Stand Out, Game On: From Breaking Barriers to Scoring in Sports Marketing
Description
This episode of Beyond Marketing is sponsored by Magic Mind, the world's first mental performance shot.
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In this episode of Beyond Marketing, we sit down with Aline Machado-Lieke, Head of Marketing EMEA North at On, to dive into her journey from navigating the challenges of entering new markets as an immigrant to redefining leadership in volatile, fast-paced environments.
Aline shares the behind-the-scenes of an inspiring trajectory of breaking barriers and driving innovation. In this conversation, you'll hear how she turned cultural nuances into opportunities, leveraged a test-and-learn mindset to transform setbacks into stepping stones, and reimagined sports marketing by blending lifestyle, purpose, and experience.
Whether you're seeking insights on building a standout career or mastering the art of sports marketing in a dynamic landscape, Aline's stories and strategies will empower you to focus on the unique value you bring, without trying to fit in.
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