S4E34 theMiracle: Web3 Wallets as 'SuperApps' w. Mo Salha
Update: 2025-11-08
Description
Wallets are where the value is, where users transact, and where we can link intent and action. So why is everyone sleeping on Web3 wallets?
Following a 'charmed' panel performance at Zebu Live, Mo and I reconnect to take you through the opportunities and challenges of engaging customers through Web3 wallets, and what's possible for brand and chains today
In this show we cover:
- Mo's diverse history in Web2 and what brought him to Web3
- The current state of Web3 wallets and wallet UX
- How 'easy' it is to track and target Web3 wallet users
- Opportunities and implications for brands and marketeers
- Privacy considerations for on-chain data trails
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