S5 Ep 3 | From Ecuador to the world: Coca-Cola's EU CMO Journey That’s Redefining Global Marketing.
Update: 2025-07-29
Description
What does it take to lead marketing at a global scale, and stay humble in the process?
In this episode, Javier Meza, President & CMO of Coca-Cola Europe, joins Beyond Marketing, The Podcast, to unpack his journey from Ecuador to World, his passion for learning and mentorship, and how he’s helping Coca-Cola shift toward an experience-first marketing model. With stories on leadership, culture, AI, creativity, and what it really means to be effective—this is a masterclass in modern brand-building from a CMO who never stopped pushing boundaries
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