In this episode, Richard Pharro, CEO of APMG, speaks with Agnieszka Bochacka, a global leader in digital transformation, academic director, consultant, and author of the world’s first certified digital transformation methodology. 

With over a decade of international experience, Agnieszka shares her unique journey from project management to strategy and change leadership across sectors.

A passionate advocate for women in tech, Agnieszka also mentors future leaders, supports start-ups in Central and Eastern Europe, and contributes to communities like PMI and Singularity University. Her proprietary organisational transformation audit model — the subject of PhD research — blends human and technological perspectives for holistic change.

Agnieszka challenges common misconceptions around digital transformation, explaining why it's not just an IT project or one-off initiative, but a continuous, strategic process embedded in an organisation’s DNA. She offers actionable insights on integrating technology with culture, upskilling, and leadership, and highlights why empathy and lifelong learning are essential in today’s rapidly evolving landscape.

Whether you're a business leader, transformation professional, or simply curious about what makes real transformation succeed, this episode delivers practical wisdom and deep strategic insight.

 🔗 Connect with Agnieszka: https://www.linkedin.com/in/abochacka/
🌐 Find out more about the Digital Transformation certification: apmg-international.com/product/digital-transformation-certification
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