S7 Episode 9: Reimagining Real-Time: Motorsport, AI, and the Future of Precision Tracking with Gill Switalski
Description
In this episode of Digitally Curious, host Andrew Grill sits down with Gill Switalski, CEO of Infrared Kinetics, to explore how cutting-edge infrared technology is revolutionising real-time tracking and data precision - not just in motorsport, but across a host of industries.
Gill shares her journey from corporate lawyer to tech innovator, describing how curiosity, intellectual property expertise, and strategic partnerships have driven Infrared Kinetics’ success.
Together, we dive into:
- The role of digital twins in bridging the physical and virtual worlds
- Why GPS is no longer sufficient and how infrared tech delivers robust, interference-proof data, even under extreme conditions
- How the company’s miniature, powerful tracking emitters are opening motorsport and STEM education to a global audience
- Real-world applications in smart cities, railways, defence, logistics, and the world’s first precision drone delivery
- Ways the business model is transforming revenues for sporting circuits and offering new opportunities in gaming, advertising, and sports betting
- Gill's vision for infrastructure that makes society safer, more efficient, and more inclusive
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