S9 E5: The State of DPA: Why and How It’s Growing (with Dan Pantelo, Founder of Marpipe)
S9 E5: The State of DPA: Why and How It’s Growing (with Dan Pantelo, Founder of Marpipe)Description
What’s changing with DPA? Does attention actually matter most in advertising? Are DPA and catalog ads the same?
Nik’s talking with Dan Pantelo, the founder of Marpipe HQ, where they’re on a mission to make DPA ads even better. Find out Dan’s five strategic tips everyone should know about catalog ads and why DPA is growing rapidly. When should we NOT use DPA? Does DPA matter more than UGC? Dan explains it all.
Heard about DPA from others? Well…there’s a good chance you’ve heard a misconception or two. Dan and Nik break down how big it actually is, creative possibilities, and why using a tool can be effective in the long run.
Plus, find out why shooting products in different contexts is important (Hint: it’s the reason why people wear clothes in clothing ads).
And don’t forget to check out Nik’s helpful hacks here:
AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly.
To learn more visit aftersell.com/limited.
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