DiscoverUnder the Influence from CBC RadioS9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets
S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets

S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets

Update: 2020-01-162
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This week, we look at the fascinating ways sports teams market themselves. We’ll unpack why one stadium replaced its ushers with librarians, why another encouraged fans to wear “awful" clothes and how a grammatical error put Toronto on the map. It all comes down to a strategic game plan.
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S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets

S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets