DiscoverUnder the Influence from CBC RadioS9E21 - Fix It Again, Tony: Brand Nicknames
S9E21 - Fix It Again, Tony: Brand Nicknames

S9E21 - Fix It Again, Tony: Brand Nicknames

Update: 2020-05-216
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Some people call Under The Influence "UTI" for short. It’s not a good nickname. But some brand nicknames are positive and extremely valuable - like "Coke" and "Chevy." Others like “Whole Paycheck” don’t make Whole Foods happy. Join us this week as we explore the implications of Brand Nicknames.
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S9E21 - Fix It Again, Tony: Brand Nicknames

S9E21 - Fix It Again, Tony: Brand Nicknames