We’re now on the 9th episode of Daniel Carbonel’s Wake Up to Freedom Podcast and he’s brought in a very special guest who is the REAL DEAL SEO Expert with tons of experience under his belt.
As you may already know most of Daniel’s guests often talk about their humble beginnings and how they developed their internet empires by honing their internet marketing skills.
Nat too was once just an average college dude that was reaching for the stars, until one day he successfully redirected web traffic to a site called, Sumo (formerly Sumo Me) where it went from 5,000 – 170,000 monthly visitors!
If you’re into SEO as well, then you’re probably interested on how he did that, right?
Well, don’t fret, because that’s exactly what we will discuss in this blog post.

Getting to Know Nat Eliason
Nat Eliason is the owner and operator of Growth Machine, host of the Made You Think and Nat Chat podcasts where he hosts all of his writing on psychology, self-education, philosophy, health, finance and including himself in general.
Before Nat became the big success that he is now, he only had a degree in philosophy and good writing chops, but he was able to do great with that skill and developed his SEO and general digital marketing skills.
After working for Sumo he left and started his own business called Growth Machine, and it’s pretty self-explanatory on what they do here, which is build your website from zero to hundreds of thousands of page views per month in a matter of months.
He has proven his SEO skills with this that is why many high profile companies either want to hire his services from Growth Machine or want to hire him to work for them exclusively!
But Nat doesn’t like to be confined in an office doing the same thing over and over for years, no, his dynamic personality is reflected in what he does.
His Made You Think podcast is one of the best podcasts to listen to as much as the podcast of Daniel Carbonel – Wake Up to Freedom Podcast.
Nat likes to read books a lot, but he doesn’t just read any typical books, no, he’s particularly meticulous when it comes to reading content and he loves thought-provoking books most of all.

What Kind of Business Should You Create and How Best to Apply SEO to it in Order to Keep it Going?
When Daniel Carbonel asked Nat about what was the most difficult part in creating his lifestyle business, Nat gave a very compelling answer which will resonate in each one of us.
He said that “creating something really good that would stay good that allows for the lifestyle business level of hands-offness.”
And that your business must come from your passion – things that you love doing that even if money wasn’t an issue, you’d still do them because you love doing them.
In other words, Nat is telling you to find what you are passionate about, root out the skill or skills that’s a derivative of it, and then build a business around it. For Nat, his passion was primarily writing and from that, he derived skills like content marketing and SEO.
And as for keeping your business going, well, Nat recommends that you find a niche, narrow down on the needs of the customers in that particular niche, and then offer a solution to their problems. If you keep identifying the problems in every website niche that you research and be able to provide the most efficient solutions for addressing those problems, then you will never run out of customers.

Nat’s Advice on How to be Motivated
Nat is against procrastination because it makes a person unproductive and wastes his or her time, which is not good for business or someone who wants to have an entrepreneurial mindset.
Believing in the 80 – 20 principle is also counterintuitive as it only makes you think that you are or you can be better than anyone, when in fact, you really aren’t.
It will inflate your ego making you think that doing 20% can get you 80% results, so it’s, therefore, better to give it your 100% or none at all.
For instance,