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SEO doesn’t have to be overwhelming or expensive to actually work.

In this episode, I’m joined by Kelly Kumler, a brand and web designer with a serious love for SEO, to demystify what it really takes to get aligned, organic traffic to your site (without keyword stuffing or obsessing over trends).

Whether you’ve been guessing at keywords, blogging at random, or hoping your pretty website will magically rank, Kelly breaks down a clear, human-first approach to search engine optimization that supports your business goals and helps the right people find you.

We talk about:

• How to choose keywords that are actually winnable (and what tools to use) and the page structure both Google and humans love 
• Why your site needs dedicated service pages and how they help with search engine optimization
• How AI tools have changed the game for SEO
• What to DIY vs. outsource and when to make the switch

This episode is your invitation to stop relying pretending SEO doens't exist and start building a simple, sustainable strategy that will pay off over time.

Links & References:

• For faster business growth through networking, strategy and accountability, check out the  Powerful Women Rising Business Growth Community!
• Kelly is offering FREE website evaluations for PWR podcast listeners!  Snag your spot HERE!
• Learn more about Kelly at www.kellyryann.com or connect with her on Instagram!

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Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.