Where do we stand with AI overviews on the SERP? What does the data show and what doesn't it show? How are these overviews reshaping the search results by including more sources, introducing subtopics beyond the main SERP content, and why do certain sites consistently appear in these overviews while others don’t?

And let’s not forget the all-important question: How stable are those URLs in AI overviews, and what does it mean for your SEO strategy?

Wix Studio’s dynamic duo, Mordy Oberstein and Crystal Carter, team up with Mark Traphagen from seoClarity to break down the intricacies of Google’s AI Overviews. 

Plus, Rich Singer’s eye-opening study on the overlap between organic search results and AI-Overview comes under the microscope, along with juicy details and practical tips for staying ahead. 

Plus, learn how to sift the SERP’s most recent feature and track AI Overviews! 

So join us as we summarize the AI summaries on the SERP and sum up what it all means for your SEO practices on the SERP’s Up SEO Podcast. 

Key Segments

[00:01:40 ] What's On This Episode of SERP's Up?

[00:03:14 ] Focus Topic of the Week: AI Overviews

[00:04:01 ] Focus Topic Guest: Mark Traphagen

[00:23:07 ] Tool Time

[00:31:27 ] Snappy News

[00:37:04 ] Follow of the Week: Rich Sanger

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Mark Traphagen

Rich Sanger

Kevin Indig

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Wix Studio SEO Course

seoClarity AI Overview Data Study

Google AI Overview Study: Link Selection Based on Related Queries

SE Ranking AI Overview Data Study

AI on Innovation

SE Ranking AI Overview Tracking

Semrush AI Overview Tracking

seoClarity AI Overview Tracking

ZipTie AI Overview Tracking

News:

DOJ May Breakup Google As Remedy To Monopoly Ruling

Google AI Overviews Not Linking To Sites Hit By Helpful Content Update