Confidence and self-belief are fundamental to success in the business world. In this video, Alison Edgar MBE, a motivational speaker, businesswoman, and TV Boardroom Adviser for Amazon Prime, shares her insights from Day 2 of Elite Business Live on how to cultivate confidence and resilience as an entrepreneur.

Key Learnings:

⭐️ The Importance of Self-Belief: Alison Edgar emphasises the necessity of passion and belief in your business. She shares her journey from sales to personal development speaking, highlighting the importance of maintaining confidence even when faced with self-doubt and uncertainty.

⭐️ Overcoming Imposter Syndrome: Alison discusses the prevalence of imposter syndrome among entrepreneurs and the importance of pushing through negative self-talk to achieve success. She encourages viewers to ignore the voices that say they're not good enough and to persevere through challenges.

⭐️ Building Confidence through Small Wins: Alison explains how small victories can help build confidence over time. She shares personal anecdotes about facing obstacles and embracing authenticity, emphasising that it's never too late to start a business and achieve your goals.

⭐️ Embracing Change for Growth: Change is a crucial part of growth, and Alison encourages entrepreneurs to step out of their comfort zones. She uses her own experience of taking up running despite having arthritis as a metaphor for the entrepreneurial journey, highlighting the importance of setting purpose-driven goals and taking consistent action.

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