SMB Solution: Boost Your Marketing with Office 365: (04) How to Create an E-Book to Generate Leads and Sales
Update: 2014-10-28
Description
Examine why e-books are unique marketing tools and how they can help small businesses increase their social reach and push their social media contacts down their sales funnel. See how to create and configure an e-book and how to use the template provided by this course to get you started.
Full course outline:
- Mod 01: How to Create and Publish a Blog for Your Business
- Mod 02: How to Create, Configure, and Publish an Event Calendar
- Mod 03: How to Create Display Advertising to Promote Your Business
- Mod 04: How to Create an E-Book to Generate Leads and Sales
- Mod 05: How to Create and Publish Newsletters
- Mod 06: How to Create Mailing Lists and Use Mail Merge to Send Emails to Your Customers
- Mod 07: How to Generate Leads Using Bing
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