In this episode, David Santiago keeps it real about a topic most artists either don’t understand or choose to ignore. Scalp Micropigmentation is a tattoo. Not “kind of,” not “cosmetic,” not “medical.” A tattoo.

David breaks down why the language you use when describing what you do matters more than you think, especially when dealing with your local health department and government. The wrong wording can cost you thousands in permits and licensing fees or even get your business shut down.

You’ll learn how to use the right terminology when speaking to officials while still using creative, strategic language in your marketing to attract clients and stand out. David also shares a personal story from his early days in SMP that proves how one simple word choice can change everything.

Whether you’re new to the industry or a veteran artist, this episode is a must-listen if you want to stay compliant, protect your business, and still brand yourself like a pro.

Tune in, take notes, and remember… creativity builds your brand, clarity keeps it alive.

Connect with David:

IG: @scalpsolutionsny 

Web: https://www.scalpsolutionsny.com

Todays podcast is sponsored by:

Hustle Butter Deluxe – The ultimate tattoo care product trusted by artists around the world. Whether you’re an SMP artist or tattoo professional, Hustle Butter keeps the skin smooth, reduces redness, and promotes faster healing—before, during, and after the procedure. 100% vegan and packed with natural ingredients, it’s a must-have in your setup.

Ready to elevate your client experience? Visit hustlebutter.com and stock up today!

Palms Fashion – Your trusted source for professional barber, SMP and beauty supplies. Explore their extensive range of products at palmsfashioninc.com.

WAVA Water – Spark your creativity and boost your focus with WAVA, the lightly caffeinated sparkling water infused with binaural beats of sound frequency. Designed for high performers, WAVA helps you stay energized, creative, and productive — without the crash. Ready to level up your hydration? Visit drinkwava.com and experience the future of functional beverages!

Bishop SMP – Since 2008, Bishop has set the standard in the tattoo industry, and now that same quality is powering the SMP world. From the SMP Power Wand built for precision and comfort, to SMP-specific needles and pigments engineered for flawless results, Bishop SMP is trusted by artists who want to elevate their craft. Ready to level up? Visit BishopSMP.com and experience the difference.

Micropigmentation Educators – A ready-to-use SMP & PMU training platform built for serious artists. Deliver real fundamentals with zero guesswork. 

Visit MPEducators.com to get started.