SO THAT... WITH KEN LUNDIN - PART TWO
Ken Lundin joins us agin for part two. The focus of this conversation is the question, "so that..." The greatest sales people are those who:
- Bring in the right experts
- Link what is being stated to why it is important to the prospect
You likely have the best widget but understanding the pain point and then helping the client/prospect relate how this widget eliminates that pain is crucial.
Don't waste time in the presentation. Saying as little as possible to get your point across is key. Focus on the clients and specifically how this will solve their problems/challenges.
Ken is the President of Revheat and Ken Lundin and Associates. If you are looking to improve sales or marketing, check out the links to Ken's businesses.