DiscoverSomething You Should KnowSYSK Choice: Why Things Catch On & The Art and Science of Logic
SYSK Choice: Why Things Catch On & The Art and Science of Logic

SYSK Choice: Why Things Catch On & The Art and Science of Logic

Update: 2021-03-134
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If you have ever cooked pasta you’ve likely considered using HOT tap water instead of cold to speed up the process. After all, hot tap water takes less time to boil. But is it really a good idea to cook with hot tap water? We begin this episode with a discussion on why it is such a bad idea. https://www.nytimes.com/2008/01/29/health/29real.html

Whether or not something catches on and becomes popular may seem as if it’s luck or chance. But it isn’t really luck at all. If you’ve ever wondered why some restaurants succeed while others fail or why some books, TV shows or movies do great but others go nowhere, you will want to listen to this segment. Jonah Berger, is a professor at the Wharton School at the University of Pennsylvania and author of the book Contagious: Why Things Catch On (https://amzn.to/2IQAn0s). Jonah joins me to explains the science of popularity – and it really is a science.

Conventional wisdom is that you should change the oil in your car every 3,000 miles. And it is a great example of just how wrong conventional wisdom is. Now it used to be accurate but not with cars today. Listen as I reveal how often you should REALLY change your oil. https://www.caranddriver.com/features/a26590646/how-often-to-change-oil/

Can you be logical AND emotional at the same time? (That was always an issue for Mr. Spock on Star Trek). Is there only one logical way to get to a conclusion? How does logic really work? We all need logic and to help you understand it is Eugenia Cheng. She is Scientist in Residence at the School of the Art Institute in Chicago and author of the book The Art of Logic in an Illogical World (https://amzn.to/2QHth15). She joins me to explain logic and how you can use logic more effectively in your life.

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SYSK Choice: Why Things Catch On & The Art and Science of Logic

SYSK Choice: Why Things Catch On & The Art and Science of Logic

Mike Carruthers / OmniCast Media / Cumulus Podcast Network