Sales and Operations Planning (S&OP) 101| Smartsheet
Update: 2025-05-19
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Content Center Managing Work Operations management Try Smartsheet for Free By Kate Eby | April 19, 2017 (updated December 14, 2021) Sales and operations planning (S&OP) is a popular process that aligns a company’s diverse functions while balancing supply and demand. S&OP gives executives a comprehensive overview of the business so they can grasp where it stands (in all its complexity). This allows them to continuously match high-level strategy with day-to-day operational tactics in all departments. Simply put, a company can run into trouble if it sells far more than it produces, or if it produces far more than it sells. The goal of sales and operations planning is to keep everything in balance.With sales and operations planning, executives can manage the entire supply chain, optimize resources, and maximize profits. The high-level strategy in the annual business plan is integrated and aligned with the sales plan, production plan, marketing plan, new product development (NPD) plan, inve...
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