Today, we sit down with our friend Sam Holland, co-founder of Informal. Sam is a hardware builder at his core, but has a rare talent for making it feel inviting to all. He’s built everything from brain scanners to burrito holders, and brings that same creativity to the meetups he hosts. He also brings a healthy dose of humor to every conversation. If you’re exploring hardware or considering launching a hardware company…or oblivious to it all and want to give it a try, this episode is a great place to start.

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