Samsung appointed Mauro Porcini as its first Chief Design Officer in 2025, signaling a major strategic shift toward human-centered innovation. In this episode, we explore how Porcini's philosophy of "people in love with people" could reshape Samsung's competitive position in the tech industry. We examine the business case for design-led innovation, backed by McKinsey research showing design-driven companies achieve 32% higher revenue growth and 56% higher shareholder returns. Learn about the cultural transformation Samsung is attempting, how human-centered design creates measurable ROI, and what this appointment means for the future of consumer technology. Discover why companies that prioritize empathy and user experience are outperforming competitors by 219% over ten years, and how Samsung plans to leverage design thinking across mobile, TV, and home appliance divisions. Essential listening for entrepreneurs, product managers, designers, and anyone interested in innovation strategy and competitive positioning in tech.

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